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New Noodoll Friends
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Noodoll have some new plushie friends for you to meet including Riceouch the cactus and Ricecoco the monkey
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Nemuriale Plushie Sleep Aids
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If you have trouble sleeping, these cute plushies could be a solution with a Nemuriale sleep aid device inside
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Most Wanted: Mokuyobi Embroidered Stickers
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It’s so hard to pick a permanent place for iron-on patches but these amazing new sticker patches from Mokuyobi solve that problem!
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Rilakkuma Sea Otter
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San-X just released an adorable new Rilakkuma series with a sea otter theme. How cute do they look in their costumes?
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Kooky Koalas at Little Odd Forest
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It’s ages since we last featured Little Odd Forest and they have some adorable new characters in store including the Kooky Koalas.
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Have a Picnic at Accessorize
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I splurged recently on this amazing bag from Accessorize: it’s a picnic basket with biscuits on the top, gingham cloth and fruit charms
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Introducing Jinbe San
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Find out about Jinbe San, the newest San-X character. He’s an adorably happy whale shark with a cute gang of underwater friends
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Nutmeg and Arlo
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Nutmeg and Arlo is a fairly new shop and the assortment is still small, but you’ll find a nice selection of kawaii pins and postcards
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Glasses Are Kawaii!
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Not everyone thinks glasses are cute but I’ve found some kawaii items featuring spectacles to prove glasses can be kawaii too!
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TruffleShuffle Gudetama T-Shirt Review
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TruffleShuffle recently added a new collection featuring everyone’s favourite lazy egg, Gudetama, and they sent me a t-shirt to try out.
Kawaii Shopping
All the cutest products we’ve spotted.
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Super Cute Kawaii is a daily blog sharing the best of kawaii since 2008. Our small team of writers around the world cover the cutest independent makers, our favourite Japanese and Korean characters, cool shops and events worldwide + DIY crafts, reviews, giveaways, Japan travel tips and lots more!
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