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Kawaii Shop of the Week: inki-Drop
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inki-Drop is an adorable family of original kawaii characters inspired by ocean life with a new plush crowdfunder happening now
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Summer At San-X
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Rilakkuma and Sumikko Gurashi both have fun new collections for summer with camping and festival themes – and lots of adorable plushies!
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Cute Cycling Picks
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Get ready for the Tour de France with these cute cycling-themed shopping picks including stickers, pin, mug and notebook.
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Kawaii Shop of the Week: sugarhai
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sugarhai is a cute shop for people who love pastel goth, kawaii, and space, with all original designs on clothing, stickers and more!
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Super Cute Sponsor News & Offers
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News and offers from our kawaii sponsors with Squishmallows plush, Hello Kitty bags, gachapon, stickers and more.
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Summer Seaside Craft Patterns
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These seaside-themed patterns and kits are the perfect summer craft project with cross stitch, embroidery, sewing and crochet
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Kawaii Shop of the Week: MOZOMOZO
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MOZOMOZO is a colourful lifestyle brand, creating original kawaii designs for you and your pets + get 20% off!
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Spring 2023 Pusheen Box Review
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Read our review of the Spring 2023 Pusheen Box. It had a Sips theme with boba tumbler, jacket, pen holder, notebooks and more
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Cute Fruit Shopping Picks
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If you like your fruit kawaii style, these fun shopping picks including stickers, pins, washi tape, plush and scented pens!
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2023 Sanrio Character Ranking Results & Picks
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Congratulations to the winners of the 2023 Sanrio Character Ranking! We’ve got cute shopping picks with popular worldwide and regional characters
Author: Marceline
HELLO!
Super Cute Kawaii is a daily blog sharing the best of kawaii since 2008. Our small team of writers around the world cover the cutest independent makers, our favourite Japanese and Korean characters, cool shops and events worldwide + DIY crafts, reviews, giveaways, Japan travel tips and lots more!
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