New 6%DOKIDOKI Global Store

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If there’s one fashion brand that sums up Harajuku it has to be 6%DOKIDOKI started by artist Sebastian Masuda. Everything they make is colourful, fun and super kawaii. It’s not always been easy to find their products outside Japan but now they have a new global store for international orders.

6%DOKIDOKI kawaii bag

Colorful Rebellion is one of their most famous designs with every inch covered in rainbow plastic. You can find this pattern on everything from clothing and bags to postcards and origami paper.

6%DOKIDOKI kawaii fashion

If you prefer cute food, these Yummy Yummy in My Tummy t-shirt dresses look so easy to wear with 4 colours available.

6%DOKIDOKI Hello Kitty plush

Sebastian Masuda also designed the Kawaii Monster Cafe in Harajuku and I love their collaboration with Hello Kitty. There’s some very cute plush and a cup and plate you can use to recreate the cafe experience at home.

6%DOKIDOKI kawaii accessories

There’s a good range of prices so even if you’re on a tight budget you can get a little piece of 6%DOKIDOKI with smaller items like hair ties and badges.

6%DOKIDOKI Harajuku shop

If you’re a fan of kawaii fashion, culture and Harajuku, the iconic 6%DOKIDOKI shop is struggling to stay open due to the pandemic. You can help by supporting their crowdfunding project and pick up a special t-shirt or a mystery collector’s box that includes rare archive items.

Shipping is available worldwide and all orders will receive a free badge and postcard.

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Super Cute Kawaii is a daily blog sharing the best of kawaii since 2008. Our small team of writers around the world cover the cutest independent makers, our favourite Japanese and Korean characters, cool shops and events worldwide + DIY crafts, reviews, giveaways, Japan travel tips and lots more!

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