Hearts aren’t just for Valentine’s Day and romance – these kawaii accessories will add a touch of cute to any day, however you’re feeling.
If times are tough, or your heart has been making bad decisions, this stupid heart enamel pin by Pon Cervantes is the one for you! despite the bruises, it’s still staying positive.
Add some yay to your outfit with these colourful candy heart earrings by Toni Bee. I love the packaging.
I always have a soft spot for sad kawaii characters, especially when they’re this fluffy! Grab a sad ain’t bad heart patch from pey chi to sew on to your jacket or bag to cheer you up on gloomy days.
Feeling flirty? A kawaii winking heart plush keychain from Ugly Plants will be your partner in crime. It’s made to order so you can choose colours and optional pompom (why would you not have a pompom?!)
Does your heart belong to pizza? These phone straps and necklaces split in two so you can share the love with your best pizza pal!
Updated 2023: Most of these products are no longer available – have a look at Our Favourite Kawaii Artists, Designers & Makers for more.
Marceline is the co-founder and editor of Super Cute Kawaii and the author of The Super Cute Book of Kawaii. She lives by the seaside in Scotland in a flat full of kawaii, creating cute character goods as Asking For Trouble, working on endless craft projects and playing Nintendo.