There was a surprise in the latest Rilakkuma theme as they have a new friend! Korilakkuma met Kogumachan the bear cub in the honey forest.

He’s also known as Chairokoguma and is brown and round and smells of honey. He also has a furry chest and bear shaped pawprints.
Here’s a super cute video introducing him.

I’m sure there will lots of kawaii products available soon, but you can already pre-order some plush including everyone dressing up as their new pal. Use our guide to The Best Kawaii Shops Worldwide to find shops that sell San-X characters near you.

What do you think of Kogumachan?
Marceline is the co-founder and editor of Super Cute Kawaii and author of The Super Cute Book of Kawaii. She also designs cute character goods as Asking For Trouble. She lives by the seaside in Scotland in a house full of kawaii and especially loves bunnies, space and food with faces.
1 Comment
Nancy Chay
February 28, 2016 at 10:28 amI like that they made another character in the rilakkuma universe, but his color is too close to rilakkuma :/ I wish they’d made him a different color rather than try a shade of brown. But the tuft of fur is cute ^_^