There was a surprise in the latest Rilakkuma theme as they have a new friend! Korilakkuma met Kogumachan the bear cub in the honey forest.
He’s also known as Chairokoguma and is brown and round and smells of honey. He also has a furry chest and bear shaped pawprints.
Here’s a super cute video introducing him.
I’m sure there will lots of kawaii products available soon, but you can already pre-order some plush including everyone dressing up as their new pal. Use our guide to The Best Kawaii Shops Worldwide to find shops that sell San-X characters near you.
What do you think of Kogumachan?
Marceline is the co-founder and editor of Super Cute Kawaii and the author of The Super Cute Book of Kawaii. She lives by the seaside in Scotland in a flat full of kawaii, creating cute character goods as Asking For Trouble, working on endless craft projects and playing Nintendo.