There was a surprise in the latest Rilakkuma theme as they have a new friend! Korilakkuma met Kogumachan the bear cub in the honey forest.
He’s also known as Chairokoguma and is brown and round and smells of honey. He also has a furry chest and bear shaped pawprints.
Here’s a super cute video introducing him.
I’m sure there will lots of kawaii products available soon, but you can already pre-order some plush including everyone dressing up as their new pal. Use our guide to The Best Kawaii Shops Worldwide to find shops that sell San-X characters near you.
What do you think of Kogumachan?
Marceline is the co-founder and editor of Super Cute Kawaii and author of The Super Cute Book of Kawaii. She also designs cute character goods as Asking For Trouble. Having visited Japan five times, Marceline is enormously inspired by all things Japanese and especially loves bunnies, space and any kind of food object with a happy face.