Good news if you’re on the hunt for a cute new bag as Chicki have a Rilakkuma Sale on just now with up to 50% off some super cute bags and accessories.

I love that wallet! There’s free gifts with every order too, and what’s this? You can even get another 10% off your order with the code CHICKI. What’s stopping you now?
Updated 2020: This shop is now closed – use our guide to The Best Kawaii Shops Worldwide instead.
Marceline is the co-founder and editor of Super Cute Kawaii and author of The Super Cute Book of Kawaii. She also designs cute character goods as Asking For Trouble. She lives by the seaside in Scotland in a house full of kawaii and especially loves bunnies, space and food with faces.
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