The Shadow Page is a new kawaii shop stocking all kinds of Japanese cuteness including Rilakkuma, Mamegoma, Ghibli, anime, sweets, erasers and more.
I love these little fruit sponges so much!
They’re also running a cool Rilakkuma giveaway just now.
Updated 2020: This shop is now closed – use our guide to The Best Kawaii Shops Worldwide instead.
Marceline is the co-founder and editor of Super Cute Kawaii and the author of The Super Cute Book of Kawaii. She lives by the seaside in Scotland in a flat full of kawaii, creating cute character goods as Asking For Trouble, working on endless craft projects and playing Nintendo.