The Shadow Page is a new kawaii shop stocking all kinds of Japanese cuteness including Rilakkuma, Mamegoma, Ghibli, anime, sweets, erasers and more.
I love these little fruit sponges so much!
They’re also running a cool Rilakkuma giveaway just now.
Updated 2020: This shop is now closed – use our guide to The Best Kawaii Shops Worldwide instead.
Marceline is the co-founder and editor of Super Cute Kawaii and author of The Super Cute Book of Kawaii. She also designs cute character goods as Asking For Trouble. Having visited Japan five times, Marceline is enormously inspired by all things Japanese and especially loves bunnies, space and any kind of food object with a happy face.