Tiny things = cute! Tiny things in bottles = even cuter! Kelly’s Keychains definitely subscribes to that theory with a shop full of tiny cuties.
Kawaii nerds will delight in the Nintendo, Ghibli and Doctor Who themed jewellery and even if you’re not a huge fan of those (and how is that possible?!) who can resist a cute octopus, possibly dressed as a cat or a ninja, or even The Doctor, in fez and bowtie!
Updated 2020: This shop is now closed – have a look at Our Favourite Kawaii Artists, Designers & Makers instead.
Marceline is the co-founder and editor of Super Cute Kawaii and the author of The Super Cute Book of Kawaii. She lives by the seaside in Scotland in a flat full of kawaii, creating cute character goods as Asking For Trouble, working on endless craft projects and playing Nintendo.