Tiny things = cute! Tiny things in bottles = even cuter! Kelly’s Keychains definitely subscribes to that theory with a shop full of tiny cuties.
Kawaii nerds will delight in the Nintendo, Ghibli and Doctor Who themed jewellery and even if you’re not a huge fan of those (and how is that possible?!) who can resist a cute octopus, possibly dressed as a cat or a ninja, or even The Doctor, in fez and bowtie!
Updated 2020: This shop is now closed – have a look at Our Favourite Kawaii Artists, Designers & Makers instead.
Marceline is the co-founder and editor of Super Cute Kawaii and author of The Super Cute Book of Kawaii. She also designs cute character goods as Asking For Trouble. Having visited Japan five times, Marceline is enormously inspired by all things Japanese and especially loves bunnies, space and any kind of food object with a happy face.