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San-X, Sanrio & Pokemon Clothing at JapanLA
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JapanLA have designed their own cute new clothing in collaboration with our favourite characters like Rilakkuma, Hello Kitty, Pokemon
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Funko Pops Go Kawaii
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Look at these super cute Funko Pop vinyl toys featuring characters from Bambi, Alice in Wonderland, Sesame Street, Hello Kitty and more.
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Super Cute Creators Interview: Mei of Amigurumei
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Find out a little bit more about Mei of Amigurumei, who’s just released a book of crochet patterns featuring Hello Kitty and friends
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Cute Squishies at Kawaii Land
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Kawaii Land have a great range of cute squishies featuring popular characters including Hello Kitty, Rilakkuma, Hannari Tofu and Disney.
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Get Cosy with Rilakkuma
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Rilakkuma is almost as ubiquitous as Hello Kitty these days and I love all this cute and cosy winter stuff
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CoolPencilCase
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CoolPencilCase have so many cute pencil cases, from characters like Rilakkuma, Hello Kitty, Totoro and more to plush pencils, vinyl shoes and much more!
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sassyNpunk Boutique
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sassyNpunk Boutique is home to lots of cute and colourful jewellery and accessories with kawaii brands and characters like Tokidoki & Hello Kitty
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Kitsch-tique
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Emma at Kitsch-tique seems to own all the cutest supplies in the known universe, from Hello Kitty matryoshkas to My Little Pony
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Everyday Jewellery with Kawaii Characters
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Wear your favourite characters every day with these kawaii jewellery collections featuring Pokemon, Disney, Sanrio, San-X & Miffy.
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September 2026 Subscription Boxes Roundup
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Our monthly roundup of the latest cute subscription boxes with candy, snacks, kawaii, crafts and stationery + discounts!
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Super Cute Kawaii is a daily blog sharing the best of kawaii since 2008. Our small team of writers around the world cover the cutest independent makers, our favourite Japanese and Korean characters, cool shops and events worldwide + DIY crafts, reviews, giveaways, Japan travel tips and lots more!
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