Kawaii Land have a great range of cute squishies featuring popular characters including Hello Kitty, Rilakkuma, Hannari Tofu and Disney.
Not into squishies? You’ll also find Rement, stationery, Japanese snacks and DIY candy kits.
Marceline is the co-founder and editor of Super Cute Kawaii and author of The Super Cute Book of Kawaii. She also designs cute character goods as Asking For Trouble. Having visited Japan five times, Marceline is enormously inspired by all things Japanese and especially loves bunnies, space and any kind of food object with a happy face.