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Loungefly x Hello Kitty 50th Anniversary
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Hello Kitty turns 50 this year and Loungefly have lots of super cute merch for her anniversary including bags, clothing, stationery & accessories
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Kawaii Shop of the Week: Jace and Judy
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Jace and Judy is a super fun shop with the cutest 3D printed homewares and desk friends including sandboxes, phone stands and Switch docks.
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March 2024 Subscription Boxes Roundup
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Our monthly roundup of the latest cute subscription boxes with candy, snacks, kawaii, crafts and stationery + discounts!
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Setting Up A Kawaii Gaming Journal
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If you love video games and journaling, here’s a guide on how to set up a kawaii gaming journal for your achievements and memories
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Super Cute Sponsor News & Offers
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News and offers from our kawaii sponsors including Sanrio & Kirby plush, Pokemon bags, Tokyo guide book, stationery and more + discounts!
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Sakuraco Japanese Snacks Subscription Box Review
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Have your own hanami this sakura season with a Sakuraco subscription box filled with lots of authentic artisan and seasonal snacks to try
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Pochacco Leap Day Picks
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It’s Leap Day today and also the birthday of Sanrio’s sporty pup Pochacco! Here’s some cute shopping picks to help him celebrate.
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Kawaii Shop of the Week – SADSHRIMPS
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The cute and quirky illustrations of SADSHRIMPS can be found on apparel, accessories and stationery – with lots of shrimps, of course!
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Pokemon Day Buys & DIYs
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It’s Pokemon Day and we’ve got a fab selection of tutorials, DIYs and shopping picks to celebrate. Which will you choose?
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What’s New At San-X?
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See what’s new at San-X with Pokantotan outings, Sentimental Circus daydreams and Sumikko Gurashi meet the mysterious rabbit
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Super Cute Kawaii is a daily blog sharing the best of kawaii since 2008. Our small team of writers around the world cover the cutest independent makers, our favourite Japanese and Korean characters, cool shops and events worldwide + DIY crafts, reviews, giveaways, Japan travel tips and lots more!
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