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Kawaii Food Party Plush Charms By 100% Soft
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Keep your favourite food at hand with these kawaii food plush charms by 100% Soft – there’s pizza, ramen, ham bone and hot sauce!
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Cinnamoroll – Sanrio’s Top Character of 2018
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Cinnamoroll wins Sanrio’s character ranking again! We’ve found some of the cutest products to celebrate with plush, squishies, tote bag and more.
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Kanazuchi Kawaii Sea Animals Cushions
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These Kanazuchi Friends sea animals cushions are so cute and ready for summer! Choose from a whale, penguin, polar bear, squid or otter.
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Cute Animals By boygirlparty
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If you love cute animals, you need to check out boygirlparty’s range of enamel pins, stationery, artwork and more featuring everything from cats to Icelandic ponies!
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Super Cute Sponsor News
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News and offers from our kawaii sponsors with discounts on Sanrio coin purses & happy mail stickers + summer clothing & keyrings, amigurumi tutorial & more!
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What To See At Hyper Japan Next Weekend
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Hyper Japan is happening next weekend in London. Here’s what to look forward to including kawaii shopping, Japanese food, cosplay parade and more!
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Summer Fun Cat Toys
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Cats deserve to have fun in the summer too. Cheer them up on hot days with cute catnip s’mores and ice creams, DIY toys and a clubhouse (no dogs allowed!)
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Creamiicandy Kawaii Squishy Ranking
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Not sure where to start with squishies? We’ve ranked 25 squishy lines from Creamiicandy for cuteness, scent, charms and squishiness.
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New Whipple Kits – USA/Japan Comparison
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There’s a new range of Whipple kits in the US for cute sweets deco! See how the Starter Kit compares to the Japanese kits.
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Meet Hannah, Our Summer Intern!
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Meet Hannah, our Summer Intern, and read all about her favourite kawaii Youtube channels
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Super Cute Kawaii is a daily blog sharing the best of kawaii since 2008. Our small team of writers around the world cover the cutest independent makers, our favourite Japanese and Korean characters, cool shops and events worldwide + DIY crafts, reviews, giveaways, Japan travel tips and lots more!
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