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Kawaii Whale Sharks to Buy & DIY
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Buy a super cute whale shark plush, bookmark & postcard or make one in crochet, cross stitch and origami.
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Cute & Creative Advent Calendars for 2025
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Our mega-guide to the best advent calendars this year with kawaii characters, Japan, crafts, stationery, beauty, snacks & more.
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Shoulder Pals & Wearable Plush
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Add an extra cute touch to Halloween costumes with these kawaii character shoulder pals, cuffs & bags from Disney, Pokemon, Star Wars & more.
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New At San-X This Month
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This month at San-X, new themes for Rilakkuma and Sumikko Gurashi, plus a debut for Lie Detective Tomanto
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Kawaii Halloween Plush & More
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Are you excited for Halloween? Here’s all the spooky cute new plush from Sanrio, Pusheen, Pokemon, Rilakkuma, Build-a-Bear, Jellycat & Squishable
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Rolife Super Creator Miniature House Kit Review
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I had a lot of fun making a set of miniature rooms from Robotime’s Super Creator range that can be connected together into a cosy home.
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Cute & Cozy Drinks Plushies
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These super cute plushies are inspired by your favourite cosy drinks including tea, coffee, matcha, boba tea and pumpkin spice latte.
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New At San-X This Month
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This month at San-X, new themes for Ishiyowa-chan and Sentimental Circus, plus Halloween plush and 2026 calendars.
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My Melody & Kuromi Netflix Picks
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Have you watched the adorable Netflix series with My Melody & Kuromi? Here’s where to buy official merch and some cute new collabs too.
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New At San-X This Month
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This month at San-X, new themes for Sumikko Gurashi & Sugarcocomuu, plus Rilakkuma x Mister Donut collab and retro stationery.
Plush & Toys
Fun things to play with and cuddle including plush, Rement miniatures, gachapon and collectibles
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Super Cute Kawaii is a daily blog sharing the best of kawaii since 2008. Our small team of writers around the world cover the cutest independent makers, our favourite Japanese and Korean characters, cool shops and events worldwide + DIY crafts, reviews, giveaways, Japan travel tips and lots more!
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