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Where to Buy Pottering Cat
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Where to shop worldwide for Pottering Cat, an adorable zakka brand from Japan with cat-themed pins, stamps, stationery and more.
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Kawaii Character Storage & Organisers
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These storage boxes, organisers and displays all have cute practical designs with characters like Sanrio, Rilakkuma, Kirby & Totoro.
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Kawaii Shop of the Week – Bree Lundberg
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Bree Lundberg is a US-based illustrator who sells original and relatable kawaii designs on stationery and accessories.
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Kawaii Easter Wreaths to Buy & DIY
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Get ready for Easter and decorate with an adorable wreath with this mix of cute shopping picks to buy and DIY craft projects to try.
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April 2025 Subscription Boxes Roundup
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Our monthly roundup of the latest cute subscription boxes with candy, snacks, kawaii, crafts and stationery for spring + discounts!
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Kawaii Stationery for Happy Mail
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Send some happy mail with these cute stationery picks from kawaii artists on Etsy including writing paper, stickers, washi tape and wax seals.
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What’s New With Hello Kitty & Friends?
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The latest collabs and collections from Sanrio including Cinnamoroll x tokidoki, My Melody x Strawberry Shortcake, Easter bunnies & more.
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Cute Spring & Easter Tableware
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Bring Spring flowers and Easter bunnies into your home with these pretty plates, mugs, egg cups, chopsticks and more.
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TokyoTreat & Sakuraco Snack Box Highlights
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This month’s TokyoTreat & Sakuraco Japanese snack boxes are filled with seasonal and traditional treats & drinks for cherry blossom season + get $5 off!
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Cute & Practical Everyday Bags
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Practical bags don’t need to be boring! These kawaii designs from small businesses are full of useful features and look super cute too.
Kawaii Shopping
All the cutest products we’ve spotted.
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Super Cute Kawaii is a daily blog sharing the best of kawaii since 2008. Our small team of writers around the world cover the cutest independent makers, our favourite Japanese and Korean characters, cool shops and events worldwide + DIY crafts, reviews, giveaways, Japan travel tips and lots more!
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