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Kim-Joy’s Bake Me A Cat Plush & Toys
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Kawaii baker & author Kim-Joy now has an adorable Bake Me A Cat merch collab with super-sweet plush and vinyl figures.
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New Kawaii & Craft Books To Buy & Preorder
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10 new cute, crafty & creative books to pick up or add to your wish list with drawing, sewing, crochet and cats!
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National Panda Day Shopping Picks
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Celebrate National Panda Day and support conservation with these cute shopping picks including plush, bags, accessories and more.
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New At San-X This Month
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This month at San-X, Jinbe-san visits Donut Island and Ishiyowa-chan loves idols, plus San-X Town & Kogumachan’s 10th anniversary.
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Glitchy Glam Makeup Picks
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Revamp your usual look and try the glitchy glam trend with these bold, beautiful, and creatively weird makeup picks.
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What’s in My Bag…for a Cherry Blossom Picnic
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A look at what I pack for a sakura season picnic in Japan, plus some kawaii shopping picks to help you find something similar.
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Cinnamoroll Birthday Picks
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Happy birthday to Cinnamoroll! Celebrate with these cute merch picks including plush, blanket, shoes, wall shelf and tea set.
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March 2026 Subscription Boxes Roundup
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Our monthly roundup of the latest cute subscription boxes with candy, snacks, kawaii, crafts and stationery for spring + discounts!
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Kawaii Shop of the Week – Bea Kind
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Bea Kind is a shop full of cute felt sewing patterns inspired by animals and pets, created by Bea in Nottingham, UK.
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Cute Forest Animals Travel Gear
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Pack these cute travel accessories to make your next adventure a little more fun with rabbits, owls, foxes and raccoons.
Kawaii Shopping
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Super Cute Kawaii is a daily blog sharing the best of kawaii since 2008. Our small team of writers around the world cover the cutest independent makers, our favourite Japanese and Korean characters, cool shops and events worldwide + DIY crafts, reviews, giveaways, Japan travel tips and lots more!
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