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Cute & Cozy Drinks Plushies
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These super cute plushies are inspired by your favourite cosy drinks including tea, coffee, matcha, boba tea and pumpkin spice latte.
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Kawaii Halloween Picks from Etsy Artists & Makers
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Spooky season is here and you deserve a treat so we’ve searched up some of the cutest Halloween picks by kawaii artists and makers on Etsy.
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What’s in my Bag…for a Mini Break
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What I bring when I’m packing light for a short trip, plus some kawaii shopping picks if you’re looking for something similar
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New At San-X This Month
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This month at San-X, new themes for Ishiyowa-chan and Sentimental Circus, plus Halloween plush and 2026 calendars.
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Irregular Choice Closing Down Sale
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Irregular Choice are sadly closing soon so all their cute shoes & accessories are on sale including Sanrio, Care Bears & My Little Pony.
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Kawaii Artist Socks
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Need some cute and cosy new socks for the cooler weather? Ditch the big brands and support these kawaii artists instead.
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Animal Crossing Pocket Camp Autumn/Fall Design Ideas
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Enjoy Autumn/Fall in Animal Crossing Pocket Camp with these cute custom clothing designs to match the seasonal events, cookies & terrains.
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Cozy Town Critters Enamel Pins
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If you’re a pin collector and a fan of games like Animal Crossing, you’ll love this new collective crowdfunding campaign from 3 kawaii artists.
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New Kawaii & Craft Books To Buy & Preorder
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10 new cute, crafty & creative books to pick up or add to your wish list with crochet, sewing, drawing, baking & Halloween!
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September 2025 Subscription Boxes Roundup
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Our monthly roundup of the latest cute subscription boxes with candy, snacks, kawaii, crafts and stationery + discounts!
Kawaii Shopping
All the cutest products we’ve spotted.
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Super Cute Kawaii is a daily blog sharing the best of kawaii since 2008. Our small team of writers around the world cover the cutest independent makers, our favourite Japanese and Korean characters, cool shops and events worldwide + DIY crafts, reviews, giveaways, Japan travel tips and lots more!
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