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Pusheen Fruits Plush
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There’s lots of adorable plushies in the new Pusheen Fruits collection including blind box keychains and scented plush!
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New Craft Books To Buy & Preorder
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9 new cute and fun craft & recipe books to pick up or add to your wish list with embroidery, crochet, pom poms, hand lettering and more
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Kawaii Shop of the Week: Shop Choobi
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Shop Choobi is a kawaii stationery and sticker store run by Alina in California with Sad Pup, breakfast cats, K-Pop & anime designs.
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Celestial Bath Bombs
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Make your baths even more enjoyable with these bath bombs on Etsy featuring clouds, suns, stars, and moons
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Kawaii Valentines Plush
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These kawaii plushies are the perfect Valentine’s Day gift for a loved one or yourself with hearts, candy, couples and hugging Pokemon
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What’s New With Miffy?
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Miffy has been busy working on some super cute new collaborations with fashion, accessories, plush and craft kits
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Cute Esther Bunny Picks
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Check out these cute new Esther Bunny products and collaborations including fashion accessories, phone cases, stationery, plush & makeup!
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Kawaii Winter Vibes Etsy Picks
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Whether you love winter activities or prefer to cosy up indoors, these Etsy artists & makers have got something cute to match your vibes.
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Cute Charm Bracelets
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These cute charm bracelets will add some fun to your day with themes from cats and dinosaurs to Thai food and scented treats
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Jellycat 25th Anniversary
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It’s Jellycat’s 25th anniversary and they have lots of cute new plush to collect including Jellycat Jack, Amuseables and dragons
Kawaii Shopping
All the cutest products we’ve spotted.
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Super Cute Kawaii is a daily blog sharing the best of kawaii since 2008. Our small team of writers around the world cover the cutest independent makers, our favourite Japanese and Korean characters, cool shops and events worldwide + DIY crafts, reviews, giveaways, Japan travel tips and lots more!
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