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Kawaii Character Pyjamas & Loungewear
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Lounge around in style with these kawaii pyjamas featuring cute characters including Hello Kitty, Pusheen, Powerpuff Girls, Disney & Care Bears
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Kawaii Shop of the Week – Haymoon Studio
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Haymoon Studio is full of adorable stationery, accessories and printables created by Nikki, an illustrator based in Berlin.
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New Kawaii & Craft Books To Buy & Preorder
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9 new cute and fun crafty & creative books to pick up or add to your wish list with drawing, pom poms, embroidery, baking and more
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Kawaii Crossbody Bags
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Fun and cute crossbody bags to cheer up your outfit with animals, food, ghosts, the Powerpuff Hotline and a Hatsune Miku guitar!
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New At San-X This Month
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This month at San-X, Sumikko Gurashi visit Shirokuma’s hometown and Rilakkuma heads underwater + some fun collabs
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Cute Berry Fashion For Spring
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Cute fashion picks for Spring in Etsy’s Color of the Year, berry with dresses, peplum top, t-shirt, knit hat and nail polish.
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April 2024 Subscription Boxes Roundup
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Our monthly roundup of the latest cute subscription boxes with candy, snacks, kawaii, crafts and stationery + discounts!
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Coquette Fashion Buys & DIYs
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Coquette fashion has been making waves with bows, ruffles, lace, and anything cute and dainty. Join in with these shopping picks and DIYs.
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Cute Snail Mail With Letter Sets From Dreaming of Tokyo
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These super cute Japanese letter sets are perfect for writing to friends. Read our review and get some ideas for making snail mail more fun.
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Kawaii Travel Accessories
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Kawaii travel accessories to make your trip easier and keep you organised including toiletry bag, document folder, neck pillow and more.
Kawaii Shopping
All the cutest products we’ve spotted.
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Super Cute Kawaii is a daily blog sharing the best of kawaii since 2008. Our small team of writers around the world cover the cutest independent makers, our favourite Japanese and Korean characters, cool shops and events worldwide + DIY crafts, reviews, giveaways, Japan travel tips and lots more!
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