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Barbie Style Shopping Picks
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Channel your inner Barbie with these cute fashion & beauty collaborations that will help you create a sparkly pink outfit from head to toe.
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What’s New With Studio Ghibli?
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There’s lots of fun stuff going on at Studio Ghibli with new Ghibli Park areas, recipe books and Levi’s x Princess Mononoke fashion collection
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Kawaii Sliders For Summer
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These kawaii summer sliders are perfect for the pool, beach or every day with Sanrio, Care Bears, Pikachu and more.
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Kawaii Shop of the Week: sugarhai
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sugarhai is a cute shop for people who love pastel goth, kawaii, and space, with all original designs on clothing, stickers and more!
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Kawaii Swimwear For Summer
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Look super cute at the beach or pool this summer with these kawaii swimwear picks featuring cats, purrmaids, Kirby and more.
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Vans x Sesame Street
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Vans have teamed up with Sesame Street for a colourful collection of shoes, clothing and accessories with Elmo, Cookie Monster & friends
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Cute & Colourful Tights By Snag
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Snag tights come in loads of fun colours for all sizes and body shapes plus there’s designs with My Little Pony and Care Bears!
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Cute Character Tees & Tops
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8 new kawaii character tees and tops for spring featuring Pikachu, Pusheen, Molang, Grogu, Animal Crossing and more.
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tokidoki-Con 2023
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tokidoki-Con is back for this weekend only with lots of fun offers including exclusive collectibles and big discounts on bags, hats and more
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Ask SCK: Kawaii Zipped Hoodies
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Zipped hoodies can be hard to find but we’ve searched up some cute options from kawaii characters, J-Fashion brands and indie artists
Kawaii Fashion
Clothes, accessories and beauty products for the super cute fashionista.
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Super Cute Kawaii is a daily blog sharing the best of kawaii since 2008. Our small team of writers around the world cover the cutest independent makers, our favourite Japanese and Korean characters, cool shops and events worldwide + DIY crafts, reviews, giveaways, Japan travel tips and lots more!
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