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Cute & Colourful Cardigans
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These super cute cardigans are a perfect layer for all seasons with a mix of kawaii characters and artist designs to choose from.
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What’s New With Care Bears?
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If you’re a Care Bears fan there are so many great collabs out right now including Sanrio, Loungefly, Smoko & Irregular Choice.
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What’s New With Miffy?
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Miffy has been busy working on some super cute new collaborations with fashion, accessories, plush and craft kits
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Cute Esther Bunny Picks
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Check out these cute new Esther Bunny products and collaborations including fashion accessories, phone cases, stationery, plush & makeup!
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Pusheen & Kawaii Animal Shoes At Koi
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Fun footwear brand Koi have a cute new Pusheen collection launching tomorrow with mary jane shoes, boots and trainers.
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90s Inspired Kawaii Fashion
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Check out these kawaii fashion picks inspired by ’90s trends including bucket hat, overalls, hotpants and heels.
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Kawaii Halloween Costumes To Buy & DIY
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Planning to dress up this Halloween? Here’s some fun shopping picks and sewing patterns for kawaii costumes, clothing & accessories
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Irregular Choice x Hello Kitty & Friends
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Love Halloween, kawaii fashion and Sanrio? Check out the amazing new collaboration from Irregular Choice x Hello Kitty & Friends.
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Cute Dinosaur Shopping Picks
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Dinosaur fans will love these cute shopping picks with plush, pin, bags, dress, socks, crochet kit and more.
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Cute Socks By Kawaii Artists
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Stock up on cute socks by kawaii artists with fun designs including fruit, bubble tea, frogs, sharks and lots of cats!
Kawaii Fashion
Clothes, accessories and beauty products for the super cute fashionista.
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Super Cute Kawaii is a daily blog sharing the best of kawaii since 2008. Our small team of writers around the world cover the cutest independent makers, our favourite Japanese and Korean characters, cool shops and events worldwide + DIY crafts, reviews, giveaways, Japan travel tips and lots more!
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