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Sumikko Gurashi Make Their Own Plushies
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The latest Sumikko Gurashi theme has Shirokuma sewing up cute chibi-style plushies for the gang with a matching stationery range too.
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Yeastken the Cute Dog Bread
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Have you fallen for Yeastken? He’s not not sure whether he’s bread dough or a dog! Find out about him and where to buy stationery, plush & more
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Introducing Esther Bunny
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We love Esther Bunny, a cute pink fluffy bunny character by Esther Kim. Find out where to buy stickers, pins, plush and more!
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A Guide To Kawaii Mascots
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Have you met any kawaii or Japanese mascots? I’ve met loads – here are my favourites plus tips on how to meet them.
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Setsuko Tamura x Sanrio at ARTBOX
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This cute new Sanrio collaboration has Japanese illustrator Setsuko Tamura’s take on Hello Kitty, My Melody and Little Twin Stars
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Vintage Style Care Bears and My Little Pony
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Which cute 1980s characters are your favourites: Care Bears or My Little Pony? We’ve got cute vintage style picks featuring both.
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Aggretsuko’s New Book & More Cute Picks
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It’s a long wait until S2 of Aggretsuko but we’ve got some cute merch for you including her first book, The Aggretsuko Guide to Office Life!
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Yuri!!! on Ice Kawaii Picks
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Are you a fan of figure skating anime Yuri!!! on Ice? If so, you’ll love these cute picks including adorable Sanrio collaboration figures!
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Kawaii Gudetama Picks
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Who loves Gudetama the lazy egg? We’ve rounded up some of the cutest products with plush, chocolate and Gudetama Box mystery boxes!
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Super Cute Mamegoma Picks
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Do you love the multicoloured seal gang Mamegoma from San-X? We’ve found all the cutest stationery, bags and clothing and for you!
Cute Characters
Your favourite characters from the big name kawaii brands.
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Super Cute Kawaii is a daily blog sharing the best of kawaii since 2008. Our small team of writers around the world cover the cutest independent makers, our favourite Japanese and Korean characters, cool shops and events worldwide + DIY crafts, reviews, giveaways, Japan travel tips and lots more!
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