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Loungefly x Hello Kitty 50th Anniversary
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Hello Kitty turns 50 this year and Loungefly have lots of super cute merch for her anniversary including bags, clothing, stationery & accessories
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What’s New With Care Bears?
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If you’re a Care Bears fan there are so many great collabs out right now including Sanrio, Loungefly, Smoko & Irregular Choice.
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What’s New With Miffy?
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Miffy has been busy working on some super cute new collaborations with fashion, accessories, plush and craft kits
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Sanrio x Sylvanian Families
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Sanrio and Sylvanian Families have collaborated for an adorable set of figures featuring Hello Kitty & Friends
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New Sanrio x Miki Takei Stationery
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Miki Takei has a new stationery collection with Sanrio featuring dreamy pastel designs on stickers, notebooks, washi tape & more
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What’s New With Miffy
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Miffy has been very busy lately – have a look at all the cute new collaborations for clothing, accessories, kitchenware and miniatures.
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New Kawaii Fashion Collaborations
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Check out these super cute new kawaii character fashion collaborations with Pokemon, Hello Kitty, Care Bears and The Powerpuff Girls
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Sailor Moon 30th Anniversary Picks
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It’s also Sailor Moon’s 30th anniversary this year so here’s a roundup of cute new collaborations with Sanrio, Vans and more + DIYs & freebies!
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Irregular Choice x Pokemon
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You can always rely on Irregular Choice for incredible statement shoes and accessories, and now they’ve teamed up with Pokemon!
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What’s New With Hello Kitty?
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Here’s a look at some fun new Hello Kitty collaborations with Loungefly, Kidrobot, tokidoki, Pusheen and Pringles!
Character Collabs
Collaborations between our favourite kawaii characters and brands for super cute and unique collections.
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Super Cute Kawaii is a daily blog sharing the best of kawaii since 2008. Our small team of writers around the world cover the cutest independent makers, our favourite Japanese and Korean characters, cool shops and events worldwide + DIY crafts, reviews, giveaways, Japan travel tips and lots more!
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