It’s our annual round-up of Black Friday offers and discounts at kawaii shops! Listed in alphabetical order – please check images and links for further information, codes and offer period. Some are just for today and others run through Cyber Monday or longer. Most shops ship worldwide but please check delivery times if you are ordering for Christmas.
Aita Kuji (JP)
Up to 90% off at Aitai Kuji. Includes hard to find and Japan-only items featuring loads of popular kawaii, anime and gaming characters.
BoxLunch (US)
30% off sitewide & up to 50% off holiday doorbusters at BoxLunch. Includes kawaii and pop culture characters & brands like Sanrio, Ghibli, Star Wars & Disney with loads of exclusives.
Cakes With Faces (UK)
Cakes with Faces is donating money to plant trees for each order on Black Friday weekend, to give something back to help the environment. The trees will be planted by non-profit organisation One Tree Planted. Ends midnight on Cyber Monday.
Claire’s (UK)
Up to 60% off almost everything, buy 3 get 3 free offers and more at Claire’s online and in stores. Includes kawaii character plush, stationery, jewellery, beauty & accessories.
CultureFly & Pusheen Box (US)
Sign up for any CultureFly subscription box and and get 25% off your entire plan. There’s also 25% off a limited selection of past boxes. Includes Pusheen Box & Cat Kit + Star Wars, Marvel, Build-a-Bear and lots more.
EMP (UK)
Up to 70% off at EMP with constantly changing offers. Search the site for Pusheen, Pokemon, Aggretsuko, Harry Potter, Disney and more with many exclusives.
Etsy (Global)
Many Etsy sellers are taking part in the Cyber Week Sales Event until the 30th. Check your favourite shops to see if they’re taking part.
GUND (US)
15% off orders of $50+ & 20% off orders of $75+ at GUND including Pusheen, Aggretsuko, Ghibli and more.
HAPiNS (JP)
Special prices on selected items at HAPiNS featuring their Fuku Fuku Nyanko characters. Includes kitchen appliances, smartphone accessories and last year’s HAPPY BOX. (requires forwarding service outside Japan)
Hot Topic (US)
30-50% off everything + buy one get one $10 hoodies, sweaters and long-sleeves at Hot Topic. Includes all your favourite kawaii and pop culture characters.
Irregular Choice (UK)
At least 20% off all stock (excluding christmas & collabs) both in-store and online at Irregular Choice.
Japan Centre (UK)
Up to 30% off over 200 groceries at Japan Centre including Japanese candy, drinks, cooking essentials and kitchenware.
Japan Haul (JP)
20% off everything at Japan Haul including Japanese candy, snacks, ramen & drinks, kawaii character & anime goods, beauty and more. There’s also offers on their subscription boxes – TokyoTreat, YumeTwins and more.
JapanLA (US)
Up to 60% off at JapanLA including Sanrio, tokidoki, Pokemon, Sailor Moon and exclusives!
JetPens (US)
Up to 25% off selected collections + closeout sale discounts at JetPens. Includes top Japanese stationery and journaling brands.
Kawaii Panda (EU)
15% off everything from Pastel Friday to Kawaii Monday at Kawaii Panda, including San-X, Sanrio, Amuse, Pusheen, stationery, capsule toys and more.
Miffy (UK)
20% off everything + a free tote bag with every order at the official Miffy Shop.
Momiji (Global)
Up to 50% off original dolls, apparel, accessories and gifts at Momiji.
Noodoll (UK)
20% off everything at Noodoll including plush, water bottles, lights and stationery.
Paperchase (UK)
30% off everything + 3 for 2 on Christmas items at Paperchase. Includes stationery, cards, gift wrapping, advent calendars and 2023 diaries.
The Pusheen Shop (US)
20% off all plush at The Pusheen Shop including exclusives and surprise blind boxes.
Redbubble (Global)
5 days of deals with 20-60% off at Redbubble. Includes clothing, homeware, stickers and more by 1000s of indie artists, and Super Cute Kawaii merch!
Sanrio (US)
Up to 40% off everything or buy 3 get 1 free on holiday cards at Sanrio US + a free plush with orders over $50.
Shana Logic (US)
15% off everything + free USA shipping over $50 at Shana Logic. Includes handmade and independent designs including stickers, pins, stationery and one of a kind art.
Skinnydip (UK)
50% off everything at Skinnydip including exclusive collaborations with Disney, My Little Pony and more.
Smoko (US)
25-50% off selected items + a free gift with all orders at Smoko. Includes original and licensed plush, lights, accessories and lifestyle products.
Society6 (US)
Up to 50% off + daily flash sales at Society6 including art prints, homeware, stationery and more by thousands of independent artists + Super Cute Kawaii merch.
Sugoi Mart (JP)
25% off storewide at Sugoi Mart on Japanese candy, snacks, kawaii character, anime and gaming goods, advent calendar and more. There’s also offers on their subscription boxes including Japan Crate, Doki Doki and more.
Tasty Peach Studios (US)
Up to 75% off and free US shipping over $100 at Tasty Peach Studios. Includes original plush, apparel, enamel pins and even preorders for 18 new Meowchi & Nomwal plush.
tokidoki (US)
Up to 70% off sitewide at tokidoki including toys, clothing, bags and collabs.
Truffle Shuffle (UK)
Shop & Save up to 20% at Truffle Shuffle including Loungefly, Cakeworthy, Disney, Sanrio, Pusheen and lots of exclusives.
Unique Vintage (UK)
40% off sitewide + daily deals at Unique Vintage. Includes kawaii character collaborations with Hello Kitty & Friends.
VeryNeko (UK)
Price drops across the store + special offers on Loungefly bags, Funko Pops and more at VeryNeko.
+ loads more!
You can check out our shopping guides for the Top Kawaii Shops Worldwide and Our Favourite Kawaii Artists, Designers & Makers to see if they’ve got a deal on. We’ll also highlight some subscription box offers tomorrow.
Got any other good offers? Share them in the comments!
Marceline is the co-founder and editor of Super Cute Kawaii and the author of The Super Cute Book of Kawaii. She lives by the seaside in Scotland in a flat full of kawaii, creating cute character goods as Asking For Trouble, working on endless craft projects and playing Nintendo.
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