If there’s one fashion brand that sums up Harajuku it has to be 6%DOKIDOKI started by artist Sebastian Masuda. Everything they make is colourful, fun and super kawaii. It’s not always been easy to find their products outside Japan but now they have a new global store for international orders.
Colorful Rebellion is one of their most famous designs with every inch covered in rainbow plastic. You can find this pattern on everything from clothing and bags to postcards and origami paper.
If you prefer cute food, these Yummy Yummy in My Tummy t-shirt dresses look so easy to wear with 4 colours available.
Sebastian Masuda also designed the Kawaii Monster Cafe in Harajuku and I love their collaboration with Hello Kitty. There’s some very cute plush and a cup and plate you can use to recreate the cafe experience at home.
If you’re a fan of kawaii fashion, culture and Harajuku, the iconic 6%DOKIDOKI shop is struggling to stay open due to the pandemic. You can help by supporting their crowdfunding project and pick up a special t-shirt or a mystery collector’s box that includes rare archive items.
Shipping is available worldwide and all orders will receive a free badge and postcard.
Marceline is the co-founder and editor of Super Cute Kawaii and author of The Super Cute Book of Kawaii. She also designs cute character goods as Asking For Trouble. Having visited Japan five times, Marceline is enormously inspired by all things Japanese and especially loves bunnies, space and any kind of food object with a happy face.