The products are all super sweet too, especially this incredible plush toy recipe set! There’s also bags, purses, small plush and a lot of cute stationery that I have my eye on. This is all released next month so if you need something, read our guide to ordering with Tenso and be ready for release day.
Corocorocoronya are quickly becoming some of my favourite San-X characters and they have some really cute new products coming soon with an ice cream theme. I’m mostly mesmerised by all the Instagram posts from their pop-up cafe at Tower Records in Tokyo. It just ended yesterday but we can still enjoy looking at all the kawaii food.
Sumikko Gurashi went back to school recently for a new collection about studying. My absolute favourite product is this plushie book that opens up into a pillow so you can rest your head on the pages! There’s also a similar pouch.
We never really feature Sentimental Circus on SCK but the new Sleeping Forest collection is very cute with a pastel watercolour feel. There’s lots of sweet plush, stationery and bags including this pouch set.
And if you’ve got a spare £200, you could do a lot worse than spend it on a giant Kokujira plush! Kokujira is a very round baby whale friend of Jinbe San and it looks so huggable.
Marceline is the co-founder and editor of Super Cute Kawaii and author of The Super Cute Book of Kawaii. She also designs cute character goods as Asking For Trouble. Having visited Japan five times, Marceline is enormously inspired by all things Japanese and especially loves bunnies, space and any kind of food object with a happy face.