It used to be that San-X were the brand for weird kawaii characters but Sanrio have been getting weirder lately with Kirimi-chan, Gudetama and now Aggretsuko.
Aggretsuko is a cute red panda who works in an office but when her job and coworkers gets frustrating she vents her anger with heavy metal karaoke! I think we can all empathise.
There’s a video of course!
There’s not much merchandise available yet but Sanrio’s US site has some file folders, while there’s bags, phone and pass cases, plush and more at Amazon Japan (if that link doesn’t work, go to Amazon.co.jp and paste アグレッシブ烈子 into the search box).
What do you think about Aggretsuko? I think she’s hilarious and can’t wait to see more of her adventures!
Marceline is the co-founder and editor of Super Cute Kawaii and the author of The Super Cute Book of Kawaii. She lives by the seaside in Scotland in a flat full of kawaii, creating cute character goods as Asking For Trouble, working on endless craft projects and playing Nintendo.
fillyjonkJanuary 23, 2017 at 2:06 pm
I love the concept of Aggretsuko and think she’s hilarious. (I am not good at venting anger myself – I would probably be healthier if I were).
Kate GallowayJanuary 28, 2017 at 12:24 am
I am absolutely in love with Retsuko! I feel like she and I have a lot in common and although I’ve always been partial to some Sanrio, I feel that this character might become an obsession :D thanks for writing about her, I can’t believe I hadn’t heard of her yet!