Hello Kitty is so ubiquitous now that I rarely get that excited about the new lines, but I love the latest one. It’s called I Love Japan and features Kitty perched on top of Mt Fuji!
There’s not much chance these products will turn up outside of Japan, but they’re starting to appear on eBay. I think I might need that pillow!
Marceline is the co-founder and editor of Super Cute Kawaii and the author of The Super Cute Book of Kawaii. She lives by the seaside in Scotland in a flat full of kawaii, creating cute character goods as Asking For Trouble, working on endless craft projects and playing Nintendo.