I always like finding shops on Etsy that are crammed full of cute things, although it makes it very hard to choose a few things to post about.
Joey Design has pages and pages of adorable stickers, badges, gift tags, cards and more, all featuring her cute illustrations.
My favourites are the bakery friends stickers, the bunny badges and the donut gift tags but there’s so much goodness so take a look yourself!
Updated 2020: This shop is now closed – have a look at Our Favourite Kawaii Artists, Designers & Makers instead.
Marceline is the co-founder and editor of Super Cute Kawaii and author of The Super Cute Book of Kawaii. She also designs cute character goods as Asking For Trouble. Having visited Japan five times, Marceline is enormously inspired by all things Japanese and especially loves bunnies, space and any kind of food object with a happy face.