Oboro Charms are one of our newest sponsors and make some of the most adorable little charms I have ever seen. Kim has just come out with a new Summer collection, which includes many of my favourite Summer things – I want a sandcastle!
You’ll find all kinds of cute charms in the Oboro Charms shop though, including a whole parliament of baby owls, our favourite food with faces, and also some cute stickers and badges. If you’ve got something else in mind, Kim also takes custom orders so you can have your own personal charm, or try it yourself with her YouTube tutorials.
Updated 2020: This shop is now closed – have a look at Our Favourite Kawaii Artists, Designers & Makers instead.
Marceline is the co-founder and editor of Super Cute Kawaii and author of The Super Cute Book of Kawaii. She also designs cute character goods as Asking For Trouble. Having visited Japan five times, Marceline is enormously inspired by all things Japanese and especially loves bunnies, space and any kind of food object with a happy face.