Super Cute Kawaii Weekly Newsletter

Want more kawaii? Sign up for our free weekly newsletter and you’ll get an email every Sunday with a roundup of the week’s blog posts, plus exclusive bonus content like sneak previews, cute links from around the web, seasonal activities, special discounts, archive dives and more.

SCK newsletter

Sign up now!

Our newsletter is now hosted by Substack* and you can read all the past issues on our Substack page and sign up to get an email every Sunday. We won’t share your email with anyone and you can unsubscribe at any time with one click.


Is the newsletter free?

Yes! Substack does have the option of paid subscribers who receive extra content but it’s not something we wish to do, plus it’s not actually even possible due to tedious Brexit-related tax stuff. However, it does still take time and effort to create so please do make a donation via Ko-Fi if you enjoy what we do.

What are the benefits of using Substack?

You can create an optional account at Substack to read the newsletters online or through their free app, rather than in your inbox. There’s loads of great writers on Substack so you can read all your subscriptions in the same place. You’ll also be able to leave comments and take advantage of other features. Find out more on their website.

*Wait, isn’t Substack bad?

Unfortunately, a year after we went through all the work of moving our newsletter and subscribers, Substack have become uhh, controversial. The owners have refused to ban certain creators including actual Nazis and are happy to give them a platform, promote their content and gain financially from their subscribers. This obviously goes against everything SCK stands for. However, our newsletter is free so Substack get no money from hosting our newsletter – it actually even costs them money. We are looking into suitable alternatives but at the moment, we can’t really say Substack is any worse than Facebook/Instagram, Twitter/X or Amazon, all of which we also use. There is no ethical consumption under capitalism! We understand if you don’t want to subscribe via Substack but you also don’t need to go anywhere near their website – use the form above and our emails will be delivered directly to your inbox.

Super Cute Kawaii is a daily blog sharing the best of kawaii since 2008. Our small team of writers around the world cover the cutest independent makers, our favourite Japanese and Korean characters, cool shops and events worldwide + DIY crafts, reviews, giveaways, Japan travel tips and lots more!

A Cute Shop 4 Hello Kitty
Asking For Trouble - Cute character goods inspired by Japanese kawaii
oshoppu - UK kawaii lifestyle shop
Cakes With Faces - colourful t-shirts, clothing & gifts inspired by Japan
The Super Cute Book of Kawaii
Pusheen Box Summer 2024

SPECIAL OFFER

Get $5 off your first TokyoTreat & Sakuraco snack box with SCKAWAII

TokyoTreat Japanese snacks subscription box review
Sakuraco monthly Japanese Artisan Snack Box