Paperchase are totally back on the kawaii train this season with two totally adorable new ranges. They’re clearly going straight for my purse since both feature cute bunnies!
Bubble & Sweet is my favourite, with sausage bunnies, happy mountains and strawberry monsters, plus there are some amazing products in here – hot water bottles! wrist watches! earphones! So far I have manage to only pick up some sticky notes but I expect I’ll be back.
JPop is the other kawaii design and features bunnies, pandas, happy food and Japanese girls. The bags are particularly awesome in this range.
Everything’s in stores now, or you can buy the full range online with shipping worldwide. Which is your favourite range?
Marceline is the co-founder and editor of Super Cute Kawaii and author of The Super Cute Book of Kawaii. She also designs cute character goods as Asking For Trouble. Having visited Japan five times, Marceline is enormously inspired by all things Japanese and especially loves bunnies, space and any kind of food object with a happy face.