Rilakkuma has to be one of my very favourite kawaii characters – I love how generally unimpressed he looks at all the ridiculous costumes and situations the San-X designers put him into.
This is the new Onsen / Bath House range, and I dare you not to actually laugh out loud at the face mask plastered Rilakkuma. Hilarious.
Rilakkuma’s friend is Korilakkuma and they’re available as an, um, walking toy, showing their skills at balancing a wash cloth on their head.
There’s also this sweet mobile charm range which shows you all the bath house essentials – milk, cookies and a rubber ducky for your small bird friend.
Moving on from the bath house, why not keep your valuable trinkets inside Rilakkuma’s head? Kawaii!
And finally to bed, in a cute hat and personalised sleeping bag. Waaah, I want all of these.
According to my future kawaii soothsayer, these will be in our favourite shops by the end of the year. I for one, cannot wait.
Marceline is the co-founder and editor of Super Cute Kawaii and author of The Super Cute Book of Kawaii. She also designs cute character goods as Asking For Trouble. Having visited Japan five times, Marceline is enormously inspired by all things Japanese and especially loves bunnies, space and any kind of food object with a happy face.