There’s another way of catching our beady kawaii-loving eyes, and that’s to advertise with us! Part of our advertising is run through Project Wonderful and every morning I scroll through the prospective ads, rejecting the spamtastic and unsavoury and ooh-ing at the cute.
Vivikas was one such cute ad that got me a-clicking, so I could see more of the cute owls. Imagine my delight on discovering she creates a whole range of plushy cuteness, from birds and bunnies to aliens and monsters, with a side order of fun fake food.
I’m particularly taken with that yummy pink donut, though that might be cos I’ve just woken up and could happily eat a dozen of the things, even if they are made of felt. Go have a browse, but leave it til after you’ve eaten!
Updated 2020: This shop is now closed – have a look at Our Favourite Kawaii Artists, Designers & Makers instead.
Marceline is the co-founder and editor of Super Cute Kawaii and author of The Super Cute Book of Kawaii. She also designs cute character goods as Asking For Trouble. Having visited Japan five times, Marceline is enormously inspired by all things Japanese and especially loves bunnies, space and any kind of food object with a happy face.