Shopping for kawaii?

Here are some of our favourite kawaii shops, whether you're a fan of Japanese characters, Korean brands or supporting handmade independent designers. Check out our Cute Shop Alert on the blog for even more too!


  • Kawaii Corner - Big range of Japanese character goods.
  • Kawaii Land - Cute online store with lots of charms and squishies.
  • Kawaii Shop Japan - Friendly shop of the cutest little toys and gifts.
  • Kawaii-Ya - Kawaii character stationery and accessories.
  • Kidrobot - Toys and plush by the coolest artists.
  • L'Affiche Moderne Affordable art prints by a range of cute artists.
  • Little Moose - Quirky gifts and their own kawaii Doodllery jewellery.
  • mechakucha808 - Cute washi tape and packaging supplies.
  • Mochi Things - Cute stationery, gadgets and ingenious things
  • ModCloth - Cute clothes and clever gifts.
  • Modes4U - Thousands of cute products at affordable prices.
  • Papawaii - Cute products from all over Asia.
  • Paperchase - The UK's best stationery store.
  • Poketo - Artist wallets and a cool range of lifestyle products.
  • Shana Logic - Cute and geeky stuff from independent designers
  • ShopKawaii - Big range of cute character goods.
  • Sick For Cute - Clothing and gifts by cute designers.
  • Society6 - On-demand prints, t-shirts and more by artists.
  • Something Kawaii - Lots of kawaii brands for UK buyers.
  • Sparklecandy - Cute and sparkly jewellery for all budgets.
  • Sticker Stack - Cute stickers and stationery from Korea.
  • Superbuzzy - Kawaii fabric and notions from Japanese brands.
  • Tamtokki - French site full of the best cute brands.
  • Threadless - Cool t-shirts crowdsourced from independent artists.
  • Tofu Cute - Cute toys, gifts and snacks.
  • Tokyo Jazz Panda - Cute character goods from a UK store.
  • Very Berry Cute - Cute Japanese brands including DIY crafts
  • YesStyle - Clothing from all the cutest Asian brands.
  • YOZO Craft - Cute stationery, craft supplies and more.
  • Zazzle - Customisable everything with lots of cute designs.

Your favourite not listed?

Then tell us about it! We love to feature cute shops so send us an email and we'll take a look.