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Introducing Hanamaruobake From Sanrio
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Hanamaruobake is a new character from Sanrio, a shy mysterious ghost who wants to praise your hard work + where to buy cute merch worldwide.
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Gummy Candy Jewelry & Accessories
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These kawaii jewellery and accessory picks look like real gummy candy with earrings, necklaces, hair clips, keyrings and bags.
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Super Cute Sponsor News & Offers
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News, offers and discounts from our kawaii sponsors including Cinnamoroll tableware, axolotl plush, gacha figures, Japan trip planning deck & more.
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New Kawaii Craft Books To Buy & Preorder
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7 new cute craft books to pick up now or add to your wish list with Pokemon, Sumikko Gurashi, knitting, crochet, papercrafts & pompoms
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Cute & Magical Black Cats
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Keep the magic of black cats going through Halloween and beyond with these cute picks including plush, art print, hoodie, pyjamas & more
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Kawaii Plush Display Ideas
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If you collect kawaii plush, here’s some tips for how to display all different sizes around your home so you can enjoy them every day.
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Kawaii Beauty Accessories
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Beauty accessory sets for makeup, skincare, home spa days and more to help you get more bang for your buck while looking & feeling cute.
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New At San-X This Month
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This month at San-X, a debut for Ishiyowa-chan the lazy dog, plus cotton candy Korilakkuma, Sentimental Circus parfaits & Halloween plush.
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Kawaii Character Beauty Collabs
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Treat yourself with these new kawaii character collaborations with beauty brands featuring Pusheen, Pokemon, Squishmallows and Inside Out.
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Kawaii Summer Crafts & Patterns
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Kawaii summer crafts that are perfect for the season with origami, cross stitch, crochet, resin and felt. Most are free too!
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Super Cute Kawaii is a daily blog sharing the best of kawaii since 2008. Our small team of writers around the world cover the cutest independent makers, our favourite Japanese and Korean characters, cool shops and events worldwide + DIY crafts, reviews, giveaways, Japan travel tips and lots more!
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