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Introducing Chiikawa + Where to Buy
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All about Japanese characters Chiikawa and where buy merch internationally including collabs with Sanrio, Casetify & Converse.
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Super Cute Sponsor News & Offers
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News, offers and discounts from our kawaii sponsors including Sanrio & San-X plush, Hello Kitty hoodies, animal stickers. Japan trip planning deck & more.
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Pokemon-Inspired Summer Recipes
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Bring Pokemon to your home and enjoy a taste of summer with these cute recipes for both savoury and sweet treats + drinks.
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New At San-X This Month
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This month at San-X, new themes for Sumikko Gurashi & Sugarcocomuu, plus Rilakkuma x Mister Donut collab and retro stationery.
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Cute Shops for Cross Stitch Patterns & Kits
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Celebrate World Cross Stitch Day with these cute patterns and kits including hoops, samplers, bookmarks & subscription box.
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Summer 2025 Pusheen Box Review
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Read our review of the Summer 2025 Pusheen Box. It has a Sweet Treats theme with patisserie-themed wearables, accessories + an exclusive plush!
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Kawaii Ramen to Buy & DIY
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Craving a bowl of ramen? Get your fix in a creative way with these shopping picks & crafts including washi tape, planters, tee & crochet patterns.
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Kawaii Motivation & Self Care Picks
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Having a tough time? These cute picks from artists and makers will give you a boost of positivity or help you feel your feelings.
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August 2025 Subscription Boxes Roundup
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Our monthly roundup of the latest cute subscription boxes with candy, snacks, kawaii, crafts and stationery + discounts!
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Visiting the Pikachu Sweets Cafe in Tokyo
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See what it’s like to visit Pikachu Sweets, an adorable takeout cafe in Tokyo with Pokemon-themed snacks, drinks, merch and photo ops.
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Super Cute Kawaii is a daily blog sharing the best of kawaii since 2008. Our small team of writers around the world cover the cutest independent makers, our favourite Japanese and Korean characters, cool shops and events worldwide + DIY crafts, reviews, giveaways, Japan travel tips and lots more!
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