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Cute Cat Blind Boxes
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It’s easy to let the cat out of the bag (or box) with these cute new blind boxes with cat keyrings and Pusheen
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Most Wanted: Pascale & Pablo Easter Momiji
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The new Easter Momiji doll, Pascale, comes with a cute little bunny friend Pablo and is even dressed in a bunny hood
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Cute Enamel Pins Wishlist
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These round-ups of my favourite enamel pins are becoming a regular feature because there are just too many cute ones!
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Cute Food Finds
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I love it when my favorite foods get a dose of kawaii and become huggable plushies or accessories to wear.
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It’s Pancake Day
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While there are historical and religious reasons why people celebrate Pancake Day, for us it’s mostly an excuse to look at cute pancakes!
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Most Wanted: Giant Jinbe San Plush
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While I have quite a collection of tiny plushies, my heart skipped a beat when I saw the latest Jinbe San plush as it’s huge!
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Sumikko Gurashi Bento
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Sumikko Gurashi are probably my favourite kawaii characters at the moment and their new bento theme is just about the cutest thing ever
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Neko Box Japanese Subscription Box Review
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We review Neko Box, a Mt Fuji-themed subscription box with Japanese lifestyle goods including stationery, ceramics and hand towel
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Kawaii Depot Stationery Review
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We review lots of cute stationery from Kawaii Depot including Jetoy, Sumikko Gurashi, Little Twin Stars, tokidoki and more
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Get The Look: Melanie Martinez
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Are you a fan of Melanie Martinez? These picks that will help you channel the little body big heart look she pulls off with flair.
Kawaii Shopping
All the cutest products we’ve spotted.
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Super Cute Kawaii is a daily blog sharing the best of kawaii since 2008. Our small team of writers around the world cover the cutest independent makers, our favourite Japanese and Korean characters, cool shops and events worldwide + DIY crafts, reviews, giveaways, Japan travel tips and lots more!
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