Super Cute Sponsor News & Offers

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Here’s the latest news, offers and discounts from our kawaii sponsors, who all ship worldwide (except where stated). Supporting our sponsors by visiting, shopping or following helps keep SCK online without annoying ads and popups.

kawaii clothing

Loyal Army Clothing (US)

We have some new sponsors joining us for 2023 so please give them some support! First up, say hello to Loyal Army Clothing (Shop/Instagram), who create a fun, colourful and kawaii range of apparel and accessories inspired by Japanese street fashion and pop culture. Get 20% off your order with the code LOYAL20. Currently only shipping within the US.

hamster beanie

Cakes With Faces (UK)

New hamster beanie hats are available now from Cakes with Faces (Shop/Instagram) – featuring an adorable hamster peeping out from under the cuff.

kawaii surprise box

Kawaii Panda (EU)

Treat yourself with a Harajuku surprise box from Kawaii Panda (Shop/Instagram). It’s filled with 8-10 super cute accessories and stationery items including brands such as Amuse, Sanrio, San-X, Pusheen, Kamio & Q-Lia! SCK readers also get 10% off everything in store (excluding surprise boxes and bundles) with the code SCK10OFF.

moths amuse plush

Nippon Kawaii (EU)

Nippon Kawaii (Shop/Instagram) have some fun new plush in store from Molang, Hello Kitty, Corimori and Amuse, including these cute moths! Currently only shipping within the EU.

kawaii 2023 calendars

A Cute Shop (TW)

If you’re not organised for the new year yet, A Cute Shop (Shop/Instagram) have lots of 2023 planners, diaries & calendars to choose from, including Sanrio, San-X and Peanuts. Free standard shipping and free gifts with all orders + 15% off your order if you join their mailing list.

kawaii stationery

Asking For Trouble (UK)

It’s January Sale time at Asking For Trouble (Shop/Instagram) with lots of bargains on pins, notebooks, stickers, stamps and more. Get a further 10% off any order over £20 with the code 10OFF.

SCK newsletter

Have you been reading our free weekly newsletter? It’s a great way to make sure you don’t miss a thing as it includes all the week’s blog posts, plus exclusive content like cute links from around the web, seasonal crafts, archive dives, previews and more. You can read all the previous posts and subscribe below to get a new one in your inbox every Sunday.

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Super Cute Kawaii is a daily blog sharing the best of kawaii since 2008. Our small team of writers around the world cover the cutest independent makers, our favourite Japanese and Korean characters, cool shops and events worldwide + DIY crafts, reviews, giveaways, Japan travel tips and lots more!

A Cute Shop 4 Hello Kitty
Asking For Trouble - Cute character goods inspired by Japanese kawaii
Cakes With Faces - colourful t-shirts, clothing & gifts inspired by Japan
oshoppu - UK kawaii lifestyle shop
The Super Cute Book of Kawaii
Pusheen Box Summer 2024

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Sakuraco monthly Japanese Artisan Snack Box