While it’s getting easier to buy the latest characters, snacks and trends from Japan, it can be a hassle dealing with translation and forwarding services. Luckily, Japan Crate have opened a new Sugoi Mart online store for all things Japanese with the latest snacks, treats and character goods.
It’s no surprise that candy and snacks are the most popular items in store. There’s a whole range of Japan-exclusive Pocky including these Couple de Fruits with Peach & Lemon and Framboise & Pistachio.
You’ll find all the latest KitKats too. Sugoi Mart kindly sent me this bag of dark chocolate KitKats to try but you’ll also find flavours like sakura kinako, mint yogurt and frozen strawberry cheesecake!
You can even find super-rare items at good prices, like this Super Mario x Pikachu mug that’s exclusive to the new Nintendo Store in Tokyo. Can you see that Pikachu is made up of Mario images? I love the Mario Home & Party collection too.
The Sugoi Mart shop is easy to browse with lots of menu options so you can choose your favourite brand or character, shop by price or see the newest and most popular items. Everything ships from Japan and they currently ship internationally to the USA, UK, most of Europe and a few more selected countries, with more being added soon. My KitKats arrived in just over a week, well-packaged in a cardboard box so I’d be happy to recommend them.
(KitKats were gifted by Sugoi Mart but the format of this article, and all opinions, are my own.)
Marceline is the co-founder and editor of Super Cute Kawaii and author of The Super Cute Book of Kawaii. She also designs cute character goods as Asking For Trouble. Having visited Japan five times, Marceline is enormously inspired by all things Japanese and especially loves bunnies, space and any kind of food object with a happy face.