It’s always nice to be reminded of a kawaii artist or shop that has fallen off my radar so I was pleased to rediscover SaoZen Plush recently. Everything is handmade by Sao in Los Angeles from colourful felt with cute details.
It can be hard to justify buying yet another plushie so I love how useful many of the new designs are. These are all mini coin purses including a shrimp and blobfish!
I especially love these larger bread boy pouches – it’s such a clever construction and they’re super cute too. Only one left though!
These tiny pins are great value if you’re low on cash but still want something unique and adorable.
Marceline is the co-founder and editor of Super Cute Kawaii and author of The Super Cute Book of Kawaii. She also designs cute character goods as Asking For Trouble. Having visited Japan five times, Marceline is enormously inspired by all things Japanese and especially loves bunnies, space and any kind of food object with a happy face.