Ji Ji Kiki has so much cute jewellery it’s hard to pick just a few things to feature. These two are my current favourites though. And it’s not like they only sell jewellery – check out all the cute t-shirts, dresses, bags, toys, prints and more! If you see anything you fancy use the code SCK15 for 15% off your order until the end of April.
Marceline is the co-founder and editor of Super Cute Kawaii and author of The Super Cute Book of Kawaii. She also designs cute character goods as Asking For Trouble. Having visited Japan five times, Marceline is enormously inspired by all things Japanese and especially loves bunnies, space and any kind of food object with a happy face.