There’s nothing I like better than an email introducing me to a brand new shop full of cuteness! J Flair is just that, an online store specialising in traditional and modern Japanese gifts.
The modern area is where you’ll find all the kawaii, which includes Shinzi Katoh stationery, mugs and bento boxes, Kokka fabrics and a whole host of kawaii stationery, erasers and more.
It also showcases some of the current Japanese trends such as heart shaped cups and cake towels – make sure you check it all out!
Updated 2020: This shop is now closed – go shopping at The Best Kawaii Shops Worldwide instead.
Marceline is the co-founder and editor of Super Cute Kawaii and author of The Super Cute Book of Kawaii. She also designs cute character goods as Asking For Trouble. She lives by the seaside in Scotland in a house full of kawaii and especially loves bunnies, space and food with faces.