There is LOTS of amazing Korean kawaii available from Always Smile. I’m not sure I’ve ever seen so many rolls of cute deco tape in one place.
Not to mention adorable stampers and stickers, and the cutest hand-sewn toys and bags. Make sure you set aside a good couple of hours before you click over!
Updated 2020: This shop is now closed – go shopping at The Best Kawaii Shops Worldwide instead.
Marceline is the co-founder and editor of Super Cute Kawaii and the author of The Super Cute Book of Kawaii. She lives by the seaside in Scotland in a flat full of kawaii, creating cute character goods as Asking For Trouble, working on endless craft projects and playing Nintendo.