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What’s New With Sanrio & Hello Kitty?
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There’s lots of cute new Sanrio & Hello Kitty products and collaborations including 60th anniversary, Naruto and pumpkin spice!
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Sanrio Character Ranking Results & Picks
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The 2020 Sanrio Character Ranking winners have been announced! Here’s some super cute products featuring Cinnamoroll, Pompompurin, Pochacco & more.
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Pusheen 10th Anniversary
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Pusheen is celebrating her 10th anniversary this year! Here’s some cute products to help you celebrate, with plush, stationery, Funko Pops and more.
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Our Kawaii Favourites of 2019
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Our favourite characters, makers and insta accounts of 2019, plus the biggest highlights including our book, Pusheen Cafe and more.
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Kawaii Halloween in Japan
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Halloween is one of the most fun times to visit Japan. See what it’s like at the theme parks, character cafes and shops + tips for visiting next year.
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Hangyodon 40th Anniversary Picks
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Happy birthday Hangyodon! It’s his 40th Anniversary too and we’ve found the cutest plush, bags and accessories + pop-up cafe in Japan.
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Upcoming Kawaii Events in the UK
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There’s lots of cute events happening in the UK soon including Miffy birthday exhibition, Sailor Moon live, J-Fashion show, Jellycat pop-up and more.
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New At San-X This Month
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This month at San-X, a debut for Cheer Cheer Lambs, plus new collections for Sumikko Gurashi, Korilakkuma & Sentimental Circus.
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Sanrio Kitchen Accessories & Recipes
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Cute up your meal prep with these Sanrio kitchen accessories or make some super cute recipes featuring Hello Kitty & Friends.
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New At San-X This Month
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This month at San-X, a debut for Ishiyowa-chan the lazy dog, plus cotton candy Korilakkuma, Sentimental Circus parfaits & Halloween plush.
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Super Cute Kawaii is a daily blog sharing the best of kawaii since 2008. Our small team of writers around the world cover the cutest independent makers, our favourite Japanese and Korean characters, cool shops and events worldwide + DIY crafts, reviews, giveaways, Japan travel tips and lots more!
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