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Shoulder Pals & Wearable Plush
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Add an extra cute touch to Halloween costumes with these kawaii character shoulder pals, cuffs & bags from Disney, Pokemon, Star Wars & more.
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What’s in My Bag…for a K-Pop Concert
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A look at the cute essentials in my K-Pop concert bag, plus some kawaii shopping picks to help you find something similar.
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The SCK Ebay Shop is Open!
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You can now buy ex-review items, starting with Pusheen Box clothing and accessories, with all profits going towards keeping the blog running.
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Super Cute Sponsor News & Offers
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News, offers and discounts from our kawaii sponsors including Sumikko Gurashi plush, Hello Kitty bags, Sonny Angel blind boxes, Halloween & more.
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Cosy Couch Potato Picks
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Make your sofa time more cute, comfy and cosy with these kawaii picks including lap tray, comforter, mug warmer & roomwear.
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October 2025 Subscription Boxes Roundup
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Our monthly roundup of the latest cute subscription boxes with candy, snacks, kawaii, crafts and stationery + discounts!
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Osaka Travel Guide
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If you’re planning a trip to Japan, consider visiting Osaka with our guide to the best areas for food, shopping and sightseeing.
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Kawaii Halloween Plush & More
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Are you excited for Halloween? Here’s all the spooky cute new plush from Sanrio, Pusheen, Pokemon, Rilakkuma, Build-a-Bear, Jellycat & Squishable
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Super Cute Sponsor News & Offers
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News, offers and discounts from our kawaii sponsors including Chiikawa apparel, Hello Kitty drinkware, Autumn stationery, snack trays & more.
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What’s in my Bag…for a Mini Break
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What I bring when I’m packing light for a short trip, plus some kawaii shopping picks if you’re looking for something similar
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Super Cute Kawaii is a daily blog sharing the best of kawaii since 2008. Our small team of writers around the world cover the cutest independent makers, our favourite Japanese and Korean characters, cool shops and events worldwide + DIY crafts, reviews, giveaways, Japan travel tips and lots more!
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