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Sumikko Gurashi – Shirokuma’s Penguin Friend
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Meet Sumikko Gurashi’s newest character, Shirokuma’s friend the Penguin + buy plush, stationery and more from Japan.
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Super Cute Sponsor News
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News and offers from our kawaii sponsors including sewing & crochet patterns, dresses, stickers and file folders.
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Cute Cactus & Succulents DIY Crafts
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Try these cute craft projects for a DIY cactus or succulent made from polymer clay, cross stitch or crochet
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Fuzzballs Mug, Pass Case & Stickers Review
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The Fuzzballs sent over a few of their cute new products for us to have a look at, with a mug, pass case and stickers.
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Tamagotchi Mix Sanrio Characters
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The new Tamagotchi Mix lets you play with both Tamagotchi and Sanrio characters including Hello Kitty, Gudetama, Pompompurin, Cinnamoroll and My Melody!
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Most Wanted: Thirs-Tea Happy Mugs
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These happy new mugs from A Little Lovely Company are so cute that they’d cheer up any early morning!
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Kawaii Events in London This Summer
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The most kawaii events to visit in the UK this summer with MCM Comic Con, Hyper Japan and a pop up Powerpuff Girls emporium!
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Cute Patch Picks
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Cute and colourful patches to fix up your clothes or add to a collection with cats, bananas, sloths, skulls and junk food!
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Sanrio Character Ranking 2017
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Vote for your favourite Sanrio characters in this year’s Character Ranking! Will Pompompurin win again or will Hello Kitty claim the crown?
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Nintendo T-Shirts at Uniqlo
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We’re making a shopping list for the cool Uniqlo x Nintendo t-shirts arriving this week with Pokemon, Mario, Animal Crossing & more!
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Super Cute Kawaii is a daily blog sharing the best of kawaii since 2008. Our small team of writers around the world cover the cutest independent makers, our favourite Japanese and Korean characters, cool shops and events worldwide + DIY crafts, reviews, giveaways, Japan travel tips and lots more!
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