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Most Wanted: Sumikko Gurashi Halloween Plush
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Halloween might seem a long way away but this Sumikko Gurashi plush set has pumpkin and candy houses + costumed Sumikkos!
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Kawaii Gudetama DIY Crafts
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Make your own kawaii Gudetama with these fun DIY crafts including cake pops, amigurumi plush, squishy phone case and an easy backpack!
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Spooky Cute Pastel Dreams
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Everything you need for a spooky cute outfit with pastel pops including galaxy t-shirt, bat skill enamel pin, glitter makeup and kitty boots!
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Pusheen x ARTBOX at MCM London Comic Con
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Pusheen & ARTBOX are teaming up at MCM London Comic Con this weekend! There’s a shop, selfie spot, freebies and amazing prizes to win
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Most Wanted: Pokemon Dolls
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We’re smitten with the new Pokemon Dolls range, which make Pikachu and friends look like extra-cute plush dolls.
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Kawaii Desk Accessories
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Stay organised and motivated with these kawaii desk accessories to make or buy including organiser, phone stand, pencil pots and storage units
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Data Protection & Privacy Policy
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If you have a minute, please read our update about the new data protection regulations and our privacy policy.
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Cute & Easy Molang Makes
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If you love Molang the chubby bunny, you need to try these cute and easy crafts with amigurumi, needlefelting, sock plush, polymer clay and squishies!
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Kawaii Hearts For Every Day
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Hearts aren’t just for Valentine’s Day and romance – these kawaii accessories will add a touch of cute to any day, however you’re feeling.
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Your Kawaii Submissions – May
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Cute new shops for you to discover, with kawaii plush at CuteStuff.nl, pun-tastic enamel pins at Innabox and whimsical paper goods at Dot & Jot.
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Super Cute Kawaii is a daily blog sharing the best of kawaii since 2008. Our small team of writers around the world cover the cutest independent makers, our favourite Japanese and Korean characters, cool shops and events worldwide + DIY crafts, reviews, giveaways, Japan travel tips and lots more!
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