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Rilakkuma Always Together Dress-Up Plush
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We’re back from Japan with a new kawaii obsession: Rilakkuma keyring plushies that you can dress up in adorable little outfits!
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Halloween Plush At Build-A-Bear Workshop
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Cele-BOO-rate with the new Halloween plush and accessories At Build-A-Bear Workshop including a glow in the dark pumpkin bear!
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Yuri!!! on Ice Kawaii Picks
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Are you a fan of figure skating anime Yuri!!! on Ice? If so, you’ll love these cute picks including adorable Sanrio collaboration figures!
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GUND UK Pusheen Plush Review
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I ordered some Pusheen plush from GUND UK, a great option for fans outside the USA. Check out my review with snowman plush and free tumbler.
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Jellycat Amuseables Fruit Plush and Bags
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The Amuseables collection from Jellycat includes a super cute range of food and natured-themed plush, keyrings and bags that are hard to resist!
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Kawaii Gudetama Picks
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Who loves Gudetama the lazy egg? We’ve rounded up some of the cutest products with plush, chocolate and Gudetama Box mystery boxes!
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The Nightmare Before Christmas 25th Anniversary Picks
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Celebrate the 25th anniversary of The Nightmare Before Christmas with these spooky picks including glitter Jack, Zero lamp and Monopoly!
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Halloween Neko-Dango Plush
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This year’s Halloween Neko-Dango plush might be the cutest yet with a pumpkin, skeleton and dress-up ghost!
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Kabu Collection at Build-A-Bear Workshop
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The new Kabu collection at Build-A-Bear Workshop is super cute with a cat, bunny & bear to choose from + accessories, comic and game!
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New tokidoki x Hello Kitty Collection
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The new tokidoki x Hello Kitty collaboration is super kawaii with colourful bags, t-shirts, plush, blind box toys and more!
Plush & Toys
Fun things to play with and cuddle including plush, Rement miniatures, gachapon and collectibles
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Super Cute Kawaii is a daily blog sharing the best of kawaii since 2008. Our small team of writers around the world cover the cutest independent makers, our favourite Japanese and Korean characters, cool shops and events worldwide + DIY crafts, reviews, giveaways, Japan travel tips and lots more!
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