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Pochacco Leap Day Picks
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It’s Leap Day today and also the birthday of Sanrio’s sporty pup Pochacco! Here’s some cute shopping picks to help him celebrate.
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What’s New At San-X?
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See what’s new at San-X with Pokantotan outings, Sentimental Circus daydreams and Sumikko Gurashi meet the mysterious rabbit
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What’s New With Care Bears?
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If you’re a Care Bears fan there are so many great collabs out right now including Sanrio, Loungefly, Smoko & Irregular Choice.
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Pusheen Fruits Plush
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There’s lots of adorable plushies in the new Pusheen Fruits collection including blind box keychains and scented plush!
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Kawaii Valentines Plush
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These kawaii plushies are the perfect Valentine’s Day gift for a loved one or yourself with hearts, candy, couples and hugging Pokemon
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What’s New With Miffy?
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Miffy has been busy working on some super cute new collaborations with fashion, accessories, plush and craft kits
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Jellycat 25th Anniversary
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It’s Jellycat’s 25th anniversary and they have lots of cute new plush to collect including Jellycat Jack, Amuseables and dragons
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What’s New at tokidoki?
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There’s lots of kawaii new things at tokidoki including Unicorno blind boxes for summer and winter, limited edition figures and more
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Kawaii Dragon Plush
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Celebrate the year of the dragon with these kawaii plushies from big brands, small shops and characters like Hello Kitty, Dragonite and Sumikko Gurashi.
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Kawaii Food Plush Pillows
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Add some charm and comfort to your home with these kawaii food-themed pillows including dumpling, banana, muffin, parfait and pickle!
Plush & Toys
Fun things to play with and cuddle including plush, Rement miniatures, gachapon and collectibles
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Super Cute Kawaii is a daily blog sharing the best of kawaii since 2008. Our small team of writers around the world cover the cutest independent makers, our favourite Japanese and Korean characters, cool shops and events worldwide + DIY crafts, reviews, giveaways, Japan travel tips and lots more!
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