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A Gudetama Inspired Easter
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It’s no secret that we are fans of Gudetama at Super Cute Kawaii. And what better excuse to buy Gudetama merchandise than Easter? This lazy egg would love to take a rest at your place. You can take this plush Gudetama Bunny Easter Mascot everywhere with you. It’s available at ARTBOX, where you can find…
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YOU+MORE Kawaii Zakka at Felissimo
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Felissimo have some incredible new kawaii products including a fruit tart cat bed, huggable ghost storage and teacup bunny desk cleaners!
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Kawaii Squishy Picks
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Feeling stressed? Relax with our cute and fun squishy picks including a Hello Kitty waffle, pastel unicorns, kawaii fries, panda pops and cats!
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New Noodoll Plush
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We love all the new Noodoll plush! There’s bunny and bear mermaids, beetroot and garlic, lazy sloth, super fluffy luxe plush and more!
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What’s New With Pusheen?
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Pusheen has been really busy lately – a Primark collaboration, Magical Kitties surprise plush, little brother Pip, Pusheen Box and more!
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Tofu Cute New Website Offers
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So many great offers to celebrate Tofu Cute’s kawaii new website – see what’s on our wish list with Rement miniatures, plush and ice cream Kit Kats!
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Most Wanted: Sumikko Gurashi House
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How cute is this Sumikko Gurashi house? There’s 5 different rooms to collect, each full of cute characters and furniture!
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Kawaii Muffs & Handwarmers
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Cold hands? These kawaii muffs, handwarmers and mittens will keep you cute and cosy with bears, cats, toast, cookies and more.
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San-X Japan Sumikko Gurashi Review
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I worked out how to order from the San-X Japan shop using Tenso. Have a look at the cute Sumikko Gurashi plushies I bought.
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Cute & Whimsical Plushies
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These whimsical plushies make even the weirdest things look cute, from microbes and tardigrades to stag beetles and cats wearing hats!
Plush & Toys
Fun things to play with and cuddle including plush, Rement miniatures, gachapon and collectibles
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Super Cute Kawaii is a daily blog sharing the best of kawaii since 2008. Our small team of writers around the world cover the cutest independent makers, our favourite Japanese and Korean characters, cool shops and events worldwide + DIY crafts, reviews, giveaways, Japan travel tips and lots more!
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